Answer Engine Optimization (AEO): Be the Answer Customers Get, Not a Link They Skip
Answer engine optimization (AEO) gets your business named when AI answers a customer's question. Customers used to pick from a page of links; now the AI picks for them. AEO is how you become its pick — built from facts you approve, published where AI looks, and checked engine by engine.
What an Answer Engine Is — and Why It Picks Winners
An answer engine is any system that responds to a question with an answer instead of a list of links: Google's AI summaries, ChatGPT, Perplexity, Gemini. When someone asks one of them who to call, it names one or two businesses — and only 1% of people click past an AI summary to the links below it (Pew Research Center, 2025). The named business wins the customer; everyone else effectively doesn't exist for that search. AEO is the discipline of being the name — the industry calls those namings 'citations,' but all that matters is whose name the customer hears.
How We Make You the Answer
Four jobs, done continuously — because your customers never stop asking new questions.
Find the Questions Worth Answering
From your own calls and messages, your reviews, and live search data, we find what your customers actually ask — and rank the questions by how many real people are asking them. Real demand first, guesses never.
Find the Questions Worth Answering
From your own calls and messages, your reviews, and live search data, we find what your customers actually ask — and rank the questions by how many real people are asking them. Real demand first, guesses never.
Publish Answers From Facts You Approve
Every answer is built from checked facts — your services, prices, credentials, policies. Nothing invented, nothing published without passing an automated review that blocks empty marketing talk.
Publish Answers From Facts You Approve
Every answer is built from checked facts — your services, prices, credentials, policies. Nothing invented, nothing published without passing an automated review that blocks empty marketing talk.
Put the Answers Where AI Looks
Your website and Google Business Profile, formatted so both humans and AI systems can read them — with every publish confirmed by reading it back from the live page.
Put the Answers Where AI Looks
Your website and Google Business Profile, formatted so both humans and AI systems can read them — with every publish confirmed by reading it back from the live page.
Check Who Gets Named — and Keep Score
Day-one snapshot, then monthly re-checks across Google's AI answers, Google search, Perplexity, and Gemini. You see your name, your competitors' names, and the trend.
Check Who Gets Named — and Keep Score
Day-one snapshot, then monthly re-checks across Google's AI answers, Google search, Perplexity, and Gemini. You see your name, your competitors' names, and the trend.
AEO, Answered
What is answer engine optimization (AEO)?
Answer engine optimization (AEO) is the work of getting your business named when an AI system answers a customer's question — in Google's AI answers, ChatGPT, Perplexity, or Gemini. It covers publishing real answers to the questions customers ask, keeping your business identity consistent everywhere AI looks, and checking whether the engines actually name you.
What's the difference between AEO and SEO?
SEO earns your website a position on a page of search results. AEO gets your business named inside the answer that now sits above those results — the part most people actually read. The two share foundations, and the best results come from doing both together: SEO gets you into the pool of sources AI reads, AEO makes you the answer it gives.
Which AI engines does AEO cover?
We work toward — and check — four: Google's AI answers on the results page, regular Google search, Perplexity, and Gemini. We also track ChatGPT's answers, though ChatGPT doesn't show its sources the same measurable way the others do, so we're straightforward about what can and can't be counted there.
Can AEO guarantee my business gets named?
No — those systems belong to Google, OpenAI, Perplexity, and Microsoft, and nobody outside those companies controls their answers. What AEO does is give the engines every reason to choose you, then check the results in the open every month so you always know exactly where you stand.
Ask Us Who the AI Names in Your Market
In 30 minutes you'll see the answers your customers get today — and exactly where you stand in them.